SCA Health

REBRAND
Visual Identity, Brand Strategy, Website Development, Conference Branding, Brand Collateral

rebrand

Creative Director: Chip Balch

As a $3 billion operating unit under Optum, SCA Health stands at the forefront of outpatient surgery services in the United States.

Collaborating with a dedicated team, we undertook a comprehensive initiative that included the development of a distinctive name, establishment of a solid brand architecture, creation of a compelling brand narrative, formulation of an effective messaging strategy and crafting a complete visual identity system.

Additionally, graphics and signage for two prominent annual health conferences were created to showcase and introduce the new brand to industry stakeholders.