Risk Clothing
BRAND LAUNCH
Brand Strategy, Brand Identity, Concept Development, Logo Design, Art Direction, Packaging Design
Risk is a fictional clothing brand located in Los Angeles, California, dedicated to fostering free thinking and rebellious living. Our apparel resonates with nonconformists who embrace risk in both their personal and professional spheres.
Tailored for women with a carefree attitude, our styles are designed for those who don't take themselves too seriously, and are consistently challenging the status-quo. Our target audience is mid-to upper-class women unafraid of the risk.
BRAND LAUNCH
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DETAILS:
Photography: Abby Francilla
T.S. ELIOT
Only those who will risk going too far can possibly find out how far one can go.
