Prospect Partners

REBRAND
Qualitative Research, Visual Identity, Brand Strategy, Website Development, Brand Collateral

In the midst of a leadership transition at Prospect Partners, a branding agency was enlisted to lead the rebranding initiative. As part of that branding agency team, we conducted in-depth qualitative research, engaging with I-bankers, business brokers, LPs, and management teams to discern core strengths, differentiators, and growth prospects.

The focus was to highlight Prospect Partners' dedication and experience in collaborating with up-and-coming entrepreneur-led businesses poised for high growth. Their contributions extended to the development of a WordPress website, featuring original photography for the firm and its portfolio companies, an elegant design system, and distinct messaging.

rebrand

Creative Director: Chip Balch