McMillanDoolittle

REBRAND
Visual Identity, Content Creation, Brand Collateral, Digital Design, UX Design, Wireframing

McMillanDoolittle, a global retail consulting leader, embarked on a comprehensive rebrand to rejuvenate its presence in the ever-evolving retail landscape. Known for its extensive capabilities and international partnerships, the firm sought a refreshed and dynamic brand.

For this project, a complete visual identity overhaul was undertaken, breathing new life into the brand's image. The endeavor extended beyond aesthetics, encompassing the creation of impactful brand collateral, presentation decks, and digital assets. The design narrative seamlessly translated into a website redesign which included website architecture, wireframing and prototyping.

rebrand

Creative Director: Chip Balch