hkw

REBRAND
Visual Identity, Brand Strategy, UX Design, Print Collateral, Digital Design

Indianapolis-based hkw, a private equity firm specializing in middle-market investments, recently underwent a transformative rebrand. Rooted in the belief that lasting relationships thrive on personal interaction and mutual respect, hkw introduced a distinctive four-pillar approach, seamlessly integrating technology into their data-driven methodology.

This extensive rebranding effort included the development of a unique design system and a user-centric website. Across both print and digital platforms, captivating collateral—such as a company gatefold brochure, notecards, and custom envelopes—were crafted.

rebrand

Creative Director: Chip Balch