Herff Jones Rebrand

REBRAND
Brand Strategy, Concept Creation, Visual Identity, Brand Collateral, Packaging Design, Exhibition Design

Our in-house agency team guided Herff Jones through a holistic evolution. This encompassed everything from a fresh logo and company assets to comprehensive brand materials, conference display graphics, and innovative packaging designs. Our initiative extended beyond the immediate changes, proposing a strategic 5-year plan to implement brand initiatives across divisions.

The new visual identity not only reflects a revitalized Herff Jones but also aligns with its enduring purpose—with a new twist. The rebrand carries forward the ethos of always being 'By Your Side', ensuring a timeless connection with their audience as they continue to inspire, capture, and celebrate scholastic achievements.

REBRAND

Creative Director: Steve Kent
Designers: Nelson Helm, Kyle Lewis, Becky Sharkey
Copywriter: Hayley Behal