Covenant Trust Company

REBRAND
Brand Strategy, Visual Identity, Brand Collateral, Website Development, Email Design

Covenent Trust Company, a provider of investment management, trustee services, and estate/gift planning, undertook a transformative rebrand. The project included the creation of a new wordmark and logo, carefully crafted to embody three core principles.

Additionally, a comprehensive suite of assets was developed, including visually striking flyers, brochures, folders, notecards, and other printed collateral pieces. Simultaneously, a significant digital transformation unfolded, encompassing wireframing of emails and a complete overhaul of the website.

REBRAND

Creative Director: Chip Balch